I have a strong passion for supporting the achievements of startups and organisations, especially in a dynamic and ever-changing world. I believe in the importance of effectively communicating complex information through visually engaging content, ensuring that businesses can stand out amidst the overwhelming amount of information available.
By employing a strategic approach, I aim to help these businesses convey a clear message and maintain a consistent visual style, ultimately facilitating their success. Additionally, I am committed to leveraging my skills and expertise to assist disabled and vulnerable individuals, ensuring that their needs are met and they are included in available and emerging opportunities.
I am particularly concious about the successes of startups and SMEs in a constantly evolving world, exposing the nitty gritty of visuals with clarity and ease; enusing businesses cut through the noise and deliver a clear message with a consistent visual style that is strategy-driven.
This phase is the most critical as it clearly reflects the client’s mind. It explicitly helps to gather as much information as possible about the client’s ”why”, and their project expectations/deliverables.
Nothins is done until findings are made. This helps to discover tyhe gaps and have a clear undesratnding of the brief and the competitors, which in turn helps to clarify aetgestics, create a distinction and to be immeresed in the project success.
My mind is open to anything at this point to connect the dots, sketch, map, look for links, and create stories around it. This phase involves mood boarding and visual storytelling. Not all concepts entirely become the solution.
At this phase, all ideas generated are subject to intensive critique and review. This phase involves empathy and ensures there is an affinity inferring from research findings and what has been sketeched. This phase identifies and works and eliminates what doesn’t by analyzing their viability and problem-solving metrics. Clients are carried along during this process to have a funneled perspective.
After all the intensive process, a presentation is made as the idea takes a finite outlook and meets the client’s demand. This phase also involves the client’s feedback. Corrections are made if needed and final files are shared upon meeting contract conditions.
Damilola, you never cease to amaze me. We have worked on several projects together, and I should be used to this by now. However, your ability to design my imagination by reducing complex information into scintillating and creative visuals surprises me always. Damilola, you are an incredibly innovative designer. Keep creating value and challenging design conventions.