At the core, SuccessHQ is established to help individuals in various careers and organizations be successful. This is a result of the global shift caused by the 2020 COVID pandemic.

SuccessHQ helps individuals in various careers and organizations to design and redesign structures to fit into the Gig economy. This development enables individuals and organizations to excel at all times.

The client had requested the development of a visual identity system that will express the brand core while maintaining a remarkable symbol. The project’s primary deliverables included the visual identity, website design, and brand collaterals.

During the design phase, there are various ways the logo could have been designed, after considering the direct and indirect competitors of the brand, I resolved to create an abstract mark that required the use of a triangle and rectangle to express the brand’s first initial.

From research, I explored shapes and resolved to use the triangle shape as it communicates a peak which is success for the brand.