Pfaith Designs is a custom ready to made wear fashion store located in Lagos, Nigeria. They specialize in all custom wears for males and females. They take pride in designing any material. Their USP spans on-demand custom wear, express custom wear, and cloth swap.

The client requested a rebrand of the business due to a change in the business name. The client wanted the new identity to easily connect with their target audience and create a distinction amidst the noise.

The rebranding process included sessions of inquiries from the client and an introspection adoption, to see from the target audience’s perspective. Upon successful completion of the brand strategy, the visual identity process included sketches that were created and shared with the client.

At the end of the design process, the client’s objectives were met. Customers associated with the new brand ideology and the look and feel that was created. To us, we have succeeded in creating value.